Two families that nothing predestined to meet up: The Roches and the Chouchans. The story started in 1896. Fernand Roche left his French native region and move to the 12th "arrondissement"in Paris. He set up a company called "établissements Roche"near from the traditional furniture makers’ district:the Faubourg Saint-Antoine area.
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In the 30’s, the Chouchans emigrated to Paris and opened a store on the boulevard Sébastopol called “Au Beau Bois”, which later on would be known as Bobois.
In 1950, Jacques Roche bought an old theater, located in the rue de Lyon and built in two stores. His two sons, Philippe and Fran ois, joined the company and together defined its development strategy.
In 1960 the two pioneers finally meet at the Copenhagen Furniture Fair, and the idea of importing Scandinavian furniture comes to life. Simultaneously, the Roche Bobois domestic franchise network is created.
From then, a long-lasting venture…
1961
First national advertising campaign in “Elle” magazine.
1974
First Roche Bobois store in the United States.
1975
First Roche Bobois store in Spain.
1990
Debut of “Les Voyages” collection.
1995
First Roche Bobois store in Italy.
2004
First Roche Bobois store in Shanghai, China.
2008
230 Roche Bobois stores in 35 countries
In Europe, North and South America, Africa, Middle East and Asia, each store’s location is chosen strategically whether it is downtown or in the suburbs. In the ancient Lupari Palace in Bologna or in an ultra-modern building in Montréal, in a former movie theater in Düsseldorf or in the residential Uccle suburbs near Brussels… In New-York, Seattle or Buenos Aires, every store is designed to tailor the local lifestyles and culture with its famous chic Roche Bobois touch.
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