Kristina Isakovich
Senior Vice President and Chief Marketing Officer
Philips Healthcare

Kristina Isakovich is the senior vice president and chief marketing officer for Philips Healthcare and she is responsible for marketing as well as a variety of other business development opportunities including alliances, mergers, acquisitions and partnerships. She advanced to this position in October 2007 in a move aimed at strengthening the leadership of Philips Healthcare.

Prior to joining Philips, Isakovich was the vice president of marketing at Fisher Scientific International Inc., where she built a highly decentralized marketing organization with dedicated marketing teams in
each business unit. She was also responsible for transforming the catalog function from a bureaucratic process with two-year lead times to a nimble, industry-leading catalogon- demand operation, valued by business leaders and customers. She also standardised Fisher’s corporate brand identity and established marketing standards and corporate-wide marketing processes.