Elisha Tal
Founder
I2D Design

Elisha Tal is a designer, inventor and educator at the forefront of the industrial design field.

Tal is the founder of I2D, a leading industrial design firm that specialises in innovation-driven product development. Over the past 15 years he has created multiple breakthrough designs for companies such as Dell, Palm, SanDisk, Pepsi and Tiny Love. These innovations range from sophisticated medical instruments to mass-produced toys, electronics, home appliances and more conceptually oriented projects.

I2D stands for ‘Innovation To Design,’ which reflects the philosophy that good design is a strategic process aimed at achieving breakthrough ideas and translating them into exceptional design. I2D follows an innovation-driven, research-based approach to product development that has evolved through the design of numerous market-proven products. These have been exhibited internationally, granted many patents and have received prestigious awards worldwide, including the Red Dot Award, ID Magazine Annual Design Review Awards and the Chicago Athenaeum Good Design Award.

Before completing his studies in industrial design at the Bezalel Academy, Tal served as a pilot in the Israeli Air force and received a degree in both Physics and Math. After his studies he moved to Silicon Valley in California to pursue his passion for design. During his 7-year stay in California he served in various design-leadership posts, as part ofseveral start up ventures and worked in the famed design agency IDEO where he designed the award winning ‘Palm V.’ Tal was a partner in the IDEO Israeli branch.

His work has been featured in many design publications and has been exhibited at the Israeli Museum, the Gardiner Museum Toronto, La Triennale di Milano, and the Museum of Moscow.

Tal is a senior lecturer at the Department of Industrial Design at the Bezalel Academy.