2009上海国际创意产业周(德国馆)---www.id-china.com.cn全程报道

参展单位

	Rolf Benz 罗福宾士
	Luxoom 路通
	COORDINATION 协调
	mediaman动线网络
	logon 罗昂建筑
	thismedia
	德意志工商中心
	Kéré建筑
	Graft 格拉福特
	莱默建筑
	HAHN VON HANTELMANN
	wentzel Hahn

800秀

媒体支持

www.id-china.com.cn全程报道

有关创意德国 About creativegermany

The exhibition creativegermany is situated in an outstanding, exposed building located at the entrance of the site right beside the central event-hall – it has the best opportunities to attract all visitors.

创意德国展区位于800秀长廊左侧的一栋独栋建筑中，得天独厚的优势位置能吸引所有到场的参观者观赏最精彩的展览。

The interior design concept is an art installation, the result of the cooperation between architects and artists from Germany and the famous Shanghai artist and art professor Zhang Lansheng.

室内设计理念是一种艺术的布局，是德国建筑师和艺术家与上海著名艺术家，教授张兰生的合作结晶。

展会目标the exhibition target

In China, the term “Made in Germany” is associated with products of the highest quality. To show the high quality of German designers and creative producers and to establish “German design” as the epitome of quality is the target of the creativegermany exhibition. The wide spectrum of German design will be shown.

Germany has much more to offer than the currently known global products and companies. German design rather can offer individual, creative and high-grade solutions for challenges which are being requested increasingly so in China. creativegermany is not a product fair, but it offers a unique platform for exhibitions, lectures and workshops. The creative advantages of German design will be shown and imparted to the special Chinese audience. The exhibitors will present the “German Quality Design for China”.

“德国制造”这一理念在中国根深蒂固，代表着高质量，创意德国展览的目的是展示高水平的德国设计与创意理念，同时建立“德国设计”等同于高质量这一概念。展览将向观众展示德国设计所涉及的宽广领域。

让人们了解到德国不仅拥有那些已为人们所熟知的公司与产品。随着中国市场日益增加的对于不同产品的需求，德国设计将能提供针对性的、具有创意的、高水准的解决方案。创意德国不是一个产品展示会，它将提供一个展示、讲座和研讨的平台。同时还会向中国的专业人士展示德国设计的创意优势。展览期间，“面向中国的德国设计品质”这一理念将呈现给所有的参观者。

展会理念the exhibition concept

The ideal location of the creativegermany building offers the possibility for extraordinary representation. The facade of the building will become a projection surface for the mutual perceptions of Germany and China during the Creative Week. Visitors of the German pavilion will be able to observe the action live and actively join in the creative process while the entire facade and three-stories tall atrium are part of the performance.

The basement will be an interactive exhibition and communication room that will serve as a platform for lectures, workshops and discussions for exhibitors and visitors likewise. Installations and sculptures will create a new perception of space and form. The individual exhibitions of the German participants will be situated on the top two floors as well as at the lounge areas situated at the center of the atrium.

With the transformation of the creativegermany building into a sculpture, the extension into the public space as well as the daily event program, Germany will become a central media event during the Creative Week.

创意德国展馆本身将以一种特殊的方式展现给观众。展览期间，建筑的外立面将成为诠释德国和中国相互认知的载体，通过展馆外立面以及在3层楼高的中庭内的展示，德国馆的观众将能够参与并取得互动。

展览底楼是一个参展者与观众互动的展示、讲座与研讨空间。以德国设计为概念的主题展无论从空间或是展出形式上都将给参观者耳目一新的感觉。建筑二层和三层是展示空间，休息区则被安排在建筑中庭。

德国馆建筑本身就是一件创意作品，展览从室内延伸到室外空间，并且在创意周期间每天都安排了不同的主题活动，这样将能确保德国馆成为创意周的焦点之一，吸引更多的媒体关注。