Dear friends,
AREA China magazine invites you to attend our soft launch during the 3rd Architectural Biennial Beijing (ABB2008) to celebrate the first issue of AREA magazine Chinese edition in this weekend, and later a professional conference focusing on the cultural development on 27th.Oct. Please see the detail information.

Cocktail Party
To celebrate 100 issues of AREA magazine in Italy and the first issue of Chinese Edition in Beijing, China
Theme: History and new Birth– Cheering up “100+1”
Time: 15:00pm ~ 18:00pm, October 25, 2008
Venue: Area Pavilion, Beijing Design Park 751 (D· Park 751)

Forum
The forum is to explore the process and meaning of architecture and the interaction between the context and buildings. The specific topics are set aside

for a round table debate. Speakers from International and domestic will lecture and discuss about architecture and culture in English.
Theme: IN AREA -- Substance/Essence of “AREA”
Time: 1:00pm ~ 5:00pm, October 27, 2008
Venue: Hall 5, Beijing Design Park 751 (D· Park 751)
RSVP
Please kindly confirm with us your attendance by email or telephone.
Tel: + 86 10 6642 2040 ext.356 Ms. Sarah Deng ext.305 Ms. Yang
Fax: + 86 10 6642 2612
Email: sarah_deng@yahoo.cn
We sincerely look forward to your particiapant, and appreciate your kind sharing with us your thoughts, oppinions and experiences.

Subject:
With celebration of the 100 editions of AREA magazine in Italy and its first Chinese edition launched in China duing 3rd Architectural Biennial Beijing (ABB2008), the forum of “IN AREA” is taking the opportunity to research and exlpore the concept of AREA itself. Area is a very deep word with different level and width meaning.

The forum of “IN AREA” trys to dig the elements influencing an area, architecture’s value to an area, the new changes of an area caused by development, and the interaction between the historical and cultural aspects which might change a piece of architecture. All the discuss will be focus on Value of Area.It will be a discussion and inspirating event lead to deeper study on practical architecture and regional culture, it is a discussion to produce more inspiration.

 

Speakers:
Marco Casamonti: Founder

and Chief Editor of AREA magazine
Italian Ministry for the Environment, Land and Sea (IMELS)
Li Hu: Architect, Partner/Director of Steven Holl Architects
Che Feng: Architect, Director of CU Office
Hua Li: M. Arch Yale University, Design Partner of Universal Architecture Studio
Zhang Ke: Architect, Principal of Standard Architecture


Topics:
How architectures are influenced by the site and also put its active participation on the changing of site?
How should we treat the area/site with long-term concern?
Interaction of culture and architecture;
Re-inhabitation;
How do Chinese architects dedicate their deep exploration of Chinese traditional intelligence to their architectural practise?
How architecture convert itself into the various purposes in the site.

Highlights of 2008ABB:
Italia at ABB 2008 and Italian Architecture Day
New Digital Techniques for Architecture
International Consultant of Plan & Design of D-park751in Beijing
Young Architects and Student works exhibition from worldwide best schools
Building Home after Earthquake

Area China

To tell the story of a city, society and culture through architecture.

To explore the spirit of architecture by studying a project, region and phenomenon.

AREA magazine is an international magazine of architecture and design arts. By diversity perspective, using specific cases and deep analysis, it discovers and displays precious experiences of architecture design art. An efficient approach of learning more and improving knowledge about subjects dealing with design, building, city and surroundings. Each issue is monographic and describes a specific disciplinary area based on a theme developed by means of projects, interviews and reviews.
AREA magazine distributes architectural philosophy, social value and aesthetics sense, truly exploring the spiritual substance that architecture gives to the city and human.